About

Generalist designer at heart with GSOH that loves to work end-to-end.

Currently Product Designing @ Piclo in Shoreditch, bringing a human-centered design practice to the energy industry with a focus on renewable and sustainable energy markets.

Previously designed at TotallyMoney, a FinTech scale-up near Silicon Roundabout, where I worked across Brand, Marketing and Product teams, helping to grow the business through two major pivots, and from zero to over 1.5 million customers (and counting).

Throughout this time, and prior, I've had the good fortune to work with clients and organisations such as the NHS, DB Schenker, Cognita Schools, Capital One, MBNA, Barclaycard, and Zeal to name but a few.

Hats

Graphic Design: Impactful layout, typography, illustration and animation.

Art Direction: Bringing alignment, definition, and translating strategy in to tangible concepts.

Product Design: Facilitating discovery, posing the right questions, engaging with users, prototyping, user-interfacing.

Development: Semantic HTML and extensible, modular CSS development (with a side of workflow automation via node/npm).

Project Management: Prioritising, estimating, assigning. Advocate for a Kanban/Scrum hybrid practice.

Career

• '20 Joined Piclo as a Product Designer, advocating for and practicing human-centered design in the energy sector.
• '19 Embarked on a planned career break in April to take-stock, re-energise, and figure some things out #askmeanything.
• '17 Segue to Product team at TotallyMoney, contributing end-to-end, from user research through to visual design and front-end development.
• '15 Moved to Marketing team at TotallyMoney, designing and managing workflows across all channels, from content and email, through to social media and print.
• '13 Joined Brand team at TotallyMoney as a Senior Designer in a generalist role.
• '09 Cut my teeth working agency-side for Metaphors, a boutique brand agency in leafy Holland park.
• '08 Arrived in London as a self-employed designer-for-hire. Slept on many couches.
• '08 Completed MA Digital Art & Technology from i-DAT.
• '07Adventuring in New Zealand for a time. Made some more friends.
• '06 Got lost in Azeroth for a time. Made some friends.
• '05 Completed BA (Hons) Graphic Design from AUB. Created all the animations and graphics for the end-of-year show.
• '03 Paid summer internship creating 3D animations for POS display advertising, architectural walkthroughs.
• '02 Completed ND Art & Design at PCA. Secured my first paid creative job taking portrait photos of a local author for an upcoming book.
• '00 Received cease and desist from The Bitmap Brothers for Quake 3 mod "Speedball Arena".
• '97 Spent an entire summer designing levels for the various video games when I should have really been outside.
• '89 Wrote some code to make a white blob move across the screen on a Commodore 64 (Dad helped).

Inputs

Reading: The Shape of Design

Listening: 99% Invisible

Playing: Super Mario Maker 2

Watching: N/A

Sipping: Whiskey Sour

Creative bucket-list

A head-in-the-clouds list of creative projects I'd like to tackle now, and in the future:

1. Create the layout for the front page of a newspaper—digital and print.
2. Design and release a (good) typeface.
3. Design, code and release a simple game on the App/Google Play Store.
4. Start a design agency, then get acquired.
5. Grow the design culture from scratch at a startup.
6. Rebrand a Fortune 500 company.
7. Win a Pencil of indeterminate colour from D&AD.
8. Create a competitive first-person-shooter.
9. Release a tiny, indie print mag.
10. Write a fantasy novel that isn't terrible and illustrate the maps myself.