I help teams create
thoughtful digital solutions
to problems that matter.
How I work
1: Start with impact
Whatever the initiative, large or small, I start by focussing on identifying and articulating what impact the work needs to have to be considered a success.
2: Work the altitudes
I ensure initiatives are understood from high-altitude right down to ground-level details, from strategic business value down to micro interactions, and to wider systemic impact.
3: Let empathy inform action
I ground key decision-making moments in a clear understanding of end-user needs, discovered via a mix of qual and quant research methods.
4: Put the team first
Designing great products is a team sport. I ensuring everyone on the team is on the same page at all times, included from the start, and empowered to contribute.
5: Remain adaptable
I purposefully maintain a flexible mindset to be able to leverage new ideas, insight, tools or processes as they come to light.
6: Bias towards shipping
I balance idealism and pragmatism by helping teams trend towards shipping something of value as early as possible, with one eye on further compounding value down the line.
Let's make the world better, together
Get in touch with me on LinkedIn, or email me at mikerst@gmail.com.