Product design and team leadership for start-ups, scale-ups and enterprise.

About

I’m a multiple-hat-wearing, purpose-driven design lead with 14+ years of experience working in B2B SaaS, enterprise and B2C contexts in logistics, education, consumer finance and energy.

As a designer I bring a broad, collaborative, and human-centered practice that sits at the intersection of product, brand, and innovation, with strong experience in zero-to-one stage projects, storytelling, design systems, accessibility, qualitative research and visual design. I also bring hands-on proficiency with modern front-end technologies.

As a leader I bring a deeply empathetic approach to supporting the progress of colleagues while maintaining an energised and thriving team culture, with experience in strategy, ops, project management, hiring, and coaching.

I believe that good design is a non-hierarchical, multi-disciplinary team sport, and successful teams win by raising each other up.

Contact + CV

Get in touch via email or find me on LinkedIn. My CV can be downloaded here.

Work examples

Career journey

• '24 Departed Piclo after a wonderful four-year tenure to reset again.
• '22 Promoted to Lead Designer at Piclo with an expanded remit covering design systems, accessibility and zero-to-one products.
• '20 Joined Piclo as a Product Designer, advocating for and practicing human-centered design in the energy sector.
• '19 Embarked on a planned career break in April to take-stock, re-energise, and figure some things out #askmeanything.
• '17 Segue to Product team at TotallyMoney, contributing end-to-end, from user research through to visual design and front-end development.
• '15 Moved to Marketing team at TotallyMoney, designing and managing workflows across all channels, from content and email, through to social media and print.
• '13 Joined Brand team at TotallyMoney as a Senior Designer in a generalist role.
• '09 Cut my teeth working agency-side for Metaphors, a boutique brand agency in leafy Holland park.
• '08 Arrived in London as a self-employed designer-for-hire. Slept on many couches.
• '08 Completed MA Digital Art & Technology from i-DAT.
• '07Adventuring in New Zealand for a time. Made some more friends.
• '06 Got lost in Azeroth for a time. Made some friends.
• '05 Completed BA (Hons) Graphic Design from AUB. Created all the animations and graphics for the end-of-year show.
• '03 Paid summer internship creating 3D animations for POS display advertising, architectural walkthroughs.
• '02 Completed ND Art & Design at PCA. Secured my first paid creative job taking portrait photos of a local author for an upcoming book.
• '00 Received cease and desist from The Bitmap Brothers for Quake 3 mod "Speedball Arena".
• '97 Spent an entire summer designing levels for the various video games when I should have really been outside.
• '89 Wrote some code to make a white blob move across the screen on a Commodore 64 (Dad helped).